Mahany on sales promotion
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| Main Author: | |
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| Format: | Book |
| Published: |
Chicago, IL
Crain Books
1982
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "Compiled from Eugene Mahany's column in Advertising age"--Verso t.p |
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| Physical Description: | vi, 125 p. 23 cm |
| ISBN: | 0872510662 |
Sales promotion essentials