Web Survey Methodology

Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to q...

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Bibliographic Details
Main Author: Callegaro, Mario (Author)
Other Authors: Lozar Manfreda, Katja (co-author), Vehovar, Vasja (co-author)
Format: Book
Language:English
Published: London SAGE 2015
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Online Access:Click Here to View Status and Holdings.
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100 1 # |a Callegaro, Mario  |e author 
245 1 0 |a Web Survey Methodology  |c MARIO CALLEGARO, KATJA LOZAR MANFREDA & VASJA VEHOVAR 
264 # 1 |a London  |b SAGE  |c 2015 
264 # 4 |c ©2015 
300 # # |a xx, 318 pages  |b illustrations  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references (p. [267]-299) and index 
520 # # |a Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence. The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research. 
650 # 0 |a Social Sciences  |x Research 
650 # 0 |a Social Surveys  |x Methodology 
650 # 0 |a Surveys  |x Methodology  |x Research 
650 # 0 |a Internet Surveys  |x Methodolog 
650 # 0 |a Social Sciences  |x Methodology  |x Statistics 
700 1 # |a Lozar Manfreda, Katja  |e co-author 
700 1 # |a Vehovar, Vasja  |e co-author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=616134