Multinational marketing management cases and readings

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Bibliographic Details
Other Authors:	Quelch, John A, Buzzell, Robert D. (Robert Dowd1933-
Format:	Unknown
Published:	Reading, Mass. Addison-Wesley 1988
Subjects:	Export marketing > Case studies > Management Export marketing > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-61599
020	#	#	\|a 0201079968
090	0	0	\|a HF1416.M88 1988
245	0	0	\|a Multinational marketing management \|b cases and readings \|c [compiled by] Robert D. Buzzell, John A. Quelch
260	#	#	\|a Reading, Mass. \|b Addison-Wesley \|c 1988
300	#	#	\|a x, 500 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index.
504	#	#	\|a Bibliography: p. 499-500.
650	#	0	\|a Export marketing \|v Case studies \|x Management
650	#	0	\|a Export marketing \|x Management
700	#	#	\|a Quelch, John A
700	#	#	\|a Buzzell, Robert D. \|q (Robert Dowd1933-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=61599
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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