Essentials of advertising strategy

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Bibliographic Details
Main Author:	Schultz, Don E
Other Authors:	Tannenbaum, Stanley I
Format:	Unknown
Published:	Lincolnwood, Ill. NTC Business Books 1988 [1989 printing]
Edition:	2nd ed
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	#	#	\|a HF5821 \|b .S419 1988
100	#	#	\|a Schultz, Don E
245	#	#	\|a Essentials of advertising strategy \|c Don E. Schultz, Stanley I. Tannenbaum
250	#	#	\|a 2nd ed
260	#	#	\|a Lincolnwood, Ill. \|b NTC Business Books \|c 1988 [1989 printing]
300	#	#	\|a vi, 98 p. \|b ill. \|c 26 cm
650	#	0	\|a Advertising
700	#	#	\|a Tannenbaum, Stanley I
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=61518
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