Essentials of advertising strategy

Essentials of advertising strategy

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Bibliographic Details
Main Author: Schultz, Don E
Other Authors: Tannenbaum, Stanley I
Format: Book
Published: Lincolnwood, Ill. NTC Business Books 1988 [1989 printing]
Edition:2nd ed
Subjects:
Advertising
Online Access:Click Here to View Status and Holdings.
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245 # # |a Essentials of advertising strategy  |c Don E. Schultz, Stanley I. Tannenbaum 
250 # # |a 2nd ed 
260 # # |a Lincolnwood, Ill.  |b NTC Business Books  |c 1988 [1989 printing] 
300 # # |a vi, 98 p.  |b ill.  |c 26 cm 
650 # 0 |a Advertising 
700 # # |a Tannenbaum, Stanley I 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=61518 
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