Contemporary advertising
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| Main Author: | |
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| Other Authors: | |
| Format: | Unknown |
| Published: |
Homewood, IL
Irwin
1992
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| Edition: | 4th ed |
| Series: | Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxxi, 718, [58] p. ill. (some col.) 29 cm |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 025609196X |
Contemporary advertising