Marketing management knowledge and skills : text, analysis, cases, plans

Marketing management knowledge and skills : text, analysis, cases, plans

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Bibliographic Details
Main Author: Peter, J. Paul
Other Authors: Donnelly, James H.
Format: Book
Published: Homewood, IL Irwin 1992
Edition:3rd ed
Subjects:
Marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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