Marketing management knowledge and skills : text, analysis, cases, plans

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Bibliographic Details
Main Author:	Peter, J. Paul
Other Authors:	Donnelly, James H.
Format:	Book
Published:	Homewood, IL Irwin 1992
Edition:	3rd ed
Subjects:	Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-61475
020	#	#	\|a 0256092257
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.13 \|b .P387 1992
100	1	#	\|a Peter, J. Paul
245	1	0	\|a Marketing management \|b knowledge and skills : text, analysis, cases, plans \|c J. Paul Peter, James H. Donnelly, Jr
250	#	#	\|a 3rd ed
260	#	#	\|a Homewood, IL \|b Irwin \|c 1992
300	#	#	\|a xvi, 943 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 922-932) and indexes.
650	#	0	\|a Marketing \|v Case studies \|x Management
650	#	0	\|a Marketing \|v Case studies \|x Management
700	1	#	\|a Donnelly, James H.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=61475
964	#	#	\|c BOK \|d 01