Marketing management knowledge and skills : text, analysis, cases, plans
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Homewood, IL
Irwin
1992
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvi, 943 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 922-932) and indexes. |
| ISBN: | 0256092257 |
Marketing management knowledge and skills