Strategic advertising campaigns

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Bibliographic Details
Main Author:	Schultz, Don E
Format:	Book
Published:	Lincolnwood, Ill., USA NTC Business Books 1990
Edition:	3rd ed
Subjects:	Advertising campaigns
Online Access:	Click Here to View Status and Holdings.
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MARC


LEADER	00000n a2200000 a 4501
001	wils-61326
020	#	#	\|a 0844230553
090	#	#	\|a HF5823 \|b .S3636 1990
100	#	#	\|a Schultz, Don E
245	#	#	\|a Strategic advertising campaigns \|c Don E. Schultz
250	#	#	\|a 3rd ed
260	#	#	\|a Lincolnwood, Ill., USA \|b NTC Business Books \|c 1990
300	#	#	\|a xix, 630 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references (p. 619) and index.
650	#	0	\|a Advertising campaigns
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=61326
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam