Event Sponsorship

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.

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Bibliographic Details
Main Authors: McDonnell, Ian (Author), Moir, Malcolm (Author)
Format: Book
Language:English
Published: New York Routledge 2014
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Event sponsorship by McDonnell, Ian

Published 2014
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