Event Sponsorship

Event Sponsorship

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This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.

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Bibliographic Details
Main Authors: McDonnell, Ian (Author), Moir, Malcolm (Author)
Format: Book
Language:English
Published: New York Routledge 2014
Subjects:
Special events > Case Studie > Management
Corporate sponsorship > Case studies
Online Access:Click Here to View Status and Holdings.
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