Event Sponsorship
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2014
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 2018428111327 | ||
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| 008 | 141118c2014 -uk o eng | ||
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| 041 | 0 | # | |a eng |
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| 100 | 1 | # | |a McDonnell, Ian |e author |
| 245 | 1 | 0 | |a Event Sponsorship |c Ian McDonnell and Malcolm Moir |
| 264 | # | 1 | |a New York |b Routledge |c 2014 |
| 264 | # | 4 | |c ©2014 |
| 300 | # | # | |a xiii, 143 pages |b illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. |
| 526 | 0 | # | |b BA236 |5 BM |
| 526 | 0 | # | |b Bachelor of Event Management (Hons) |5 Faculty of Business and Management |
| 526 | 0 | # | |a FFM232 |b CAFF114 |5 FF |
| 526 | 0 | # | |a Sponsorship Management |b Diploma in Arts Management |5 Faculty of Film, Theatre and Animation |
| 650 | # | 0 | |a Special events |v Case Studie |x Management |
| 650 | # | 0 | |a Corporate sponsorship |v Case studies |
| 700 | 1 | # | |a Moir, Malcolm |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=612876 |
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Event sponsorship