Market mapping how to use revolutionary new software to find, analyze, and keep customers
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| Format: | Unknown |
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New York
McGraw-Hill
1993
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xx, 267 p. ill. (some col.) 23 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0070036888 |
Desktop direct marketing how to use up-to-the-minute technologies fo find and reach new customers 
CONSUMER BEHAVIOR IN MARKETING STRATEGY