Promotion management & marketing communications

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Bibliographic Details
Main Author:	Shimp, Terence A
Format:	Book
Published:	Fort Worth Dryden Press 1993
Edition:	3rd ed
Subjects:	Sales promotion Communication in marketing Direct marketing Advertising
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0030974895
090	#	#	\|a HF5415.123 \|b .S54 1993
100	#	#	\|a Shimp, Terence A
245	#	#	\|a Promotion management & marketing communications \|c Terence A. Shimp
250	#	#	\|a 3rd ed
260	#	#	\|a Fort Worth \|b Dryden Press \|c 1993
300	#	#	\|a xxii, 682 p.bill. (some col.) \|c 25 cm
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Sales promotion
650	#	0	\|a Communication in marketing
650	#	0	\|a Direct marketing
650	#	0	\|a Advertising
745	#	#	\|a Promotion management and marketing communications
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=61263
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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