Promotion management & marketing communications
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| Main Author: | |
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| Format: | Book |
| Published: |
Fort Worth
Dryden Press
1993
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxii, 682 p.bill. (some col.) 25 cm |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0030974895 |
Promotion management and marketing communications