Advertising and marketing communication management

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Bibliographic Details
Main Author:	Murphy, John H
Other Authors:	Cunningham, Isabella C. M
Format:	Book
Published:	Forth Worth Dryden Press 1993
Edition:	1st ed
Subjects:	Advertising Sales promotion Advertising > Case studies > United States
Online Access:	Click Here to View Status and Holdings.
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001	wils-61260
020	#	#	\|a 0030510694
090	0	0	\|a HF5823 \|b .M87 1993
100	1	#	\|a Murphy, John H
245	1	0	\|a Advertising and marketing communication management \|c John H. Murphy, Isabella C.M. Cunningham
250	#	#	\|a 1st ed
260	#	#	\|a Forth Worth \|b Dryden Press \|c 1993
300	#	#	\|a xvi, 528 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
650	#	0	\|a Sales promotion
650	#	0	\|a Advertising \|v Case studies \|z United States
700	#	#	\|a Cunningham, Isabella C. M
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=61260
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam