Advertising and marketing communication management

Advertising and marketing communication management

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Bibliographic Details
Main Author: Murphy, John H
Other Authors: Cunningham, Isabella C. M
Format: Book
Published: Forth Worth Dryden Press 1993
Edition:1st ed
Subjects:
Advertising
Sales promotion
Advertising > Case studies > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 528 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0030510694

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