Strategic Brand Management Building, Measuring, and Managing Brand Equity
This book deals with brands - why they are important, what they represent to consumers, and what firms should do to manage them properly. As many business executives correctly recognize, perhaps one of the most valuable assets a firm has are the brands it has invested in and devleloped over time. A...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Pearson
2013
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| Edition: | 4e |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-612387 | ||
| 005 | 2018423115225 | ||
| 008 | 190227s2013 NJU a## ##001 #dENG#D | ||
| 020 | # | # | |a 9780132664257 |q hardback |
| 020 | # | # | |a 0132664259 |q hardback |
| 040 | # | # | |a OPAC Melaka |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD69.B7 |b K45 2013 |
| 100 | 1 | # | |a Keller, Kevin Lane |d 1956- |e author |
| 245 | 1 | 0 | |a Strategic Brand Management |b Building, Measuring, and Managing Brand Equity |c Kevin Lane Keller |
| 250 | # | # | |a 4e |
| 264 | # | 1 | |a Upper Saddle River, NJ |b Pearson |c 2013 |
| 264 | # | 4 | |c ©2013 |
| 300 | # | # | |a xxviii, 562 pages |b colour illustrations |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This book deals with brands - why they are important, what they represent to consumers, and what firms should do to manage them properly. As many business executives correctly recognize, perhaps one of the most valuable assets a firm has are the brands it has invested in and devleloped over time. Although competitors can often duplicate manufacturing processes and factory designs, it's not so easy reproduce strongly held beliefs and attitudes established in the minds of consumers. The difficulty and expense of introducing new products, however, puts more pressure than ever on firms to skillfully launch their new products as well as manage their existing brand, |
| 526 | 0 | # | |a GDG564 |b AD241 |g DG564 |5 AD |
| 526 | 0 | # | |a Marketing Communication |b Bachelor in Graphic Design (Hons) |m arketing Communication |5 Faculty of Art & Design |
| 526 | 0 | # | |b BA240 |5 BM |
| 526 | 0 | # | |b Bachelor of Business Administration (Hons) Marketing |5 Faculty of Business and Management |
| 650 | # | 0 | |a Brand Name Products |x Management |
| 040 | # | # | |a Shah Alam |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=612387 |
Strategic brand management building, measuring, and managing brand equity