Rethinking business to business marketing
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| Main Author: | |
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| Format: | Unknown |
| Published: |
New York
Free Press
1991
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index. |
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| Physical Description: | xviii, 188 p. ill. 25 cm |
| ISBN: | 0029286158 |
Business-to-business marketing management strategies, cases and solutions