The Practice of advertising
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| Corporate Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
London
Heinemann Professional Pub.
1990
|
| Edition: | 3rd ed |
| Series: | The Marketing series
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-61168 | ||
| 020 | # | # | |a 075060106X |
| 090 | # | # | |a HF5823 |b .P69 1990 |
| 245 | # | # | |a The Practice of advertising |c edited by Normam A. Hart |
| 250 | # | # | |a 3rd ed |
| 260 | # | # | |a London |b Heinemann Professional Pub. |c 1990 |
| 300 | # | # | |a xviii, 258 p. |b ill. |c 24 cm |
| 490 | # | # | |a The Marketing series |
| 500 | # | # | |a "Published on behalf of the CAM Foundation and the Chartered Institute of Marketing |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Advertising |
| 700 | # | # | |a Hart, Norman A. |y editor |
| 710 | # | # | |a Chartered Institute of Marketing |
| 710 | # | # | |a CAM Foundation |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=61168 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
The Practice of advertising