The Practice of advertising
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| Corporate Authors: | , |
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| Other Authors: | |
| Format: | Book |
| Published: |
London
Heinemann Professional Pub.
1990
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| Edition: | 3rd ed |
| Series: | The Marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "Published on behalf of the CAM Foundation and the Chartered Institute of Marketing |
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| Physical Description: | xviii, 258 p. ill. 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 075060106X |
The Practice of advertising