MANAGERIAL ECONOMICS APPLICATIONS, STRATEGIES and TACTICS
By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional micro...
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Stamford, CT
Cengage Learning
2014
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| Edition: | 13e |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | 190604s2014 XXU a## ##001 #dENG#D | ||
| 020 | # | # | |a 9781285420929 |q hardback |
| 020 | # | # | |a 1285420926 (hbk.) |
| 040 | # | # | |a DLC |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD30.22 |b .M58 2014 |
| 100 | 1 | # | |a McGuigan, James R. |e author |
| 245 | 1 | 0 | |a MANAGERIAL ECONOMICS |b APPLICATIONS, STRATEGIES and TACTICS |c JAMES R MCGUIGAN; R CHARLES MOYER; FREDERICK H deB HARRIS |
| 250 | # | # | |a 13e |
| 264 | # | 1 | |a Stamford, CT |b Cengage Learning |c 2014 |
| 264 | # | 4 | |c ©2014 |
| 300 | # | # | |a xxiv, 609 pages |b colour illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products. |
| 526 | 0 | # | |a GR553 |b AT220 |5 AT |
| 526 | 0 | # | |a Economics of Agricultural Production |b Bachelor of Science (Hons) Plantation Technology and Management |e conomics of Agricultural Production |5 Faculty of Plantation and Agrotechnology |
| 526 | 0 | # | |b BM244 |5 BM |
| 526 | 0 | # | |b Bachelor of Business Administration (Hons) Operations Management |5 Faculty of Business and Management |
| 650 | # | 0 | |a Managerial economics |
| 650 | # | 0 | |a Managerial economics |v Problems, exercises, etc. |
| 700 | 1 | # | |a Harris, Frederick H. deB. |d 1945- |e author |
| 700 | 1 | # | |a Moyer, R. Charles |d 1945- |e author |
| 040 | # | # | |a Shah Alam |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=611567 |
Managerial economics applications, strategy, and tactics