MANAGERIAL ECONOMICS APPLICATIONS, STRATEGIES and TACTICS
By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional micro...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Stamford, CT
Cengage Learning
2014
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| Edition: | 13e |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products. |
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| Item Description: | Includes index |
| Physical Description: | xxiv, 609 pages colour illustrations 26 cm |
| ISBN: | 9781285420929 1285420926 (hbk.) |
Managerial economics applications, strategy, and tactics