Strategic Marketing Problems Cases and Comments
Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson Education Limited
2013
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| Edition: | THIRTEENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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STRATEGIC MARKETING PROBLEMS Cases and Comments