Strategic Marketing Problems Cases and Comments

Strategic Marketing Problems Cases and Comments

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Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.

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Bibliographic Details
Main Authors: Kerin, Roger A. (Author), Peterson, Robert A. (Author)
Format: Book
Language:English
Published: Boston Pearson Education Limited 2013
Edition:THIRTEENTH EDITION
Subjects:
Marketing > Management > Case Studie
Marketing > Case Studie > Decision Marketing
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