Strategic Marketing Problems Cases and Comments

Strategic Marketing Problems Cases and Comments

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Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.

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Bibliographic Details
Main Authors: Kerin, Roger A. (Author), Peterson, Robert A. (Author)
Format: Book
Language:English
Published: Boston Pearson Education Limited 2013
Edition:THIRTEENTH EDITION
Subjects:
Marketing > Management > Case Studie
Marketing > Case Studie > Decision Marketing
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Kerin, Roger A.  |e author 
245 1 0 |a Strategic Marketing Problems  |b Cases and Comments  |c Roger A. Kerin, Robert A. Peterson 
250 # # |a THIRTEENTH EDITION 
264 # 1 |a Boston  |b Pearson Education Limited  |c 2013 
264 # 4 |c ©2013 
300 # # |a 743 pages  |b illustrations, maps  |c 28 cm 
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500 # # |a Includes index 
504 # # |a Includes bibliographical references 
520 # # |a Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned. 
650 # 0 |a Marketing  |x Management  |x Case Studie 
650 # 0 |a Marketing  |x Case Studie  |x Decision Marketing 
700 1 # |a Peterson, Robert A.  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=610304 

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