Strategic Marketing Problems Cases and Comments

Strategic Marketing Problems Cases and Comments

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Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.

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Bibliographic Details
Main Authors:	Kerin, Roger A. (Author), Peterson, Robert A. (Author)
Format:	Book
Language:	English
Published:	Boston Pearson Education Limited 2013
Edition:	THIRTEENTH EDITION
Subjects:	Marketing > Management > Case Studie Marketing > Case Studie > Decision Marketing
Online Access:	Click Here to View Status and Holdings.
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Description
Summary:	Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.
Item Description:	Includes index
Physical Description:	743 pages illustrations, maps 28 cm
Bibliography:	Includes bibliographical references
ISBN:	9780273768944 0273768948