Global marketing
Highlight the growing impact of emerging nations: Expanded Coverage on Emerging Markets. The unifying theme in previous editions was the growing impact of emerging nations in general-Brazil, Russia, India, and China in particular. In this edition, coverage of emerging markets includes how Mexico, In...
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| Format: | Book |
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Harlow, England
Pearson Education
2013
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| Edition: | 7th ed |
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| Online Access: | Click Here to View Status and Holdings. |
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Global marketing
