Global marketing

Global marketing

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Highlight the growing impact of emerging nations: Expanded Coverage on Emerging Markets. The unifying theme in previous editions was the growing impact of emerging nations in general-Brazil, Russia, India, and China in particular. In this edition, coverage of emerging markets includes how Mexico, In...

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Bibliographic Details
Main Author: Keegan, Warren J.
Other Authors: Green, Mark C.
Format: Book
Published: Harlow, England Pearson Education 2013
Edition:7th ed
Subjects:
Export Marketing
Online Access:Click Here to View Status and Holdings.
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