Global marketing
Highlight the growing impact of emerging nations: Expanded Coverage on Emerging Markets. The unifying theme in previous editions was the growing impact of emerging nations in general-Brazil, Russia, India, and China in particular. In this edition, coverage of emerging markets includes how Mexico, In...
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| Format: | Book |
| Published: |
Harlow, England
Pearson Education
2013
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| Edition: | 7th ed |
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Highlight the growing impact of emerging nations: Expanded Coverage on Emerging Markets. The unifying theme in previous editions was the growing impact of emerging nations in general-Brazil, Russia, India, and China in particular. In this edition, coverage of emerging markets includes how Mexico, Indonesia, Nigeria, Turkey, and a handful of other emerging nations have been rapidly approaching the "tipping point" in terms of both competitive vigor and marketing opportunity. |
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| Item Description: | Includes index |
| Physical Description: | 592 p. ill. (chiefly col.) 28 cm |
| ISBN: | 9780273766711 (pbk.) 0273766716 (pbk.) |
Global marketing