CONTEMPORARY advertising and Integrated Marketing Communications
This book gives students, regardless of their major field of study, valuable tools to use in any subsequent profession. It teaches them to think and plan strategically, gather and analyze research data, compute and evaluate alternative courses of action, cooperate with a team in developing creative...
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Irwin
2013
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| Edition: | Fourteenth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Contemporary advertising and integrated marketing communications