Internet marketing INTEGRATING ONLINE AND OFFLINE STRATEGIES

Internet marketing INTEGRATING ONLINE AND OFFLINE STRATEGIES

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INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing i...

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Bibliographic Details
Main Author: Roberts, Mary Lou (Author)
Other Authors: Zahay, Debra (co-author)
Format: Book
Language:English
Published: United State SOUTH-WESTERN CENGAGE Learning 2013
Edition:THIRD EDITION
Subjects:
Internet Marketing
Online Access:Click Here to View Status and Holdings.
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