Marketing services a practical guide
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| Format: | Unknown |
| Published: |
London
Kogan Page in association with the British Institute of Management
1988
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 90 p. 22 cm |
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| ISBN: | 1850916578 |
MANAGING SERVICES MARKETING : TEXT AND READINGS 
Managing services marketing