Making niche marketing work how to grow bigger by acting smaller
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Format: | Book |
Published: |
New York
McGraw-Hill
1991
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Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-59906 | ||
020 | # | # | |a 0070379548 |
090 | # | # | |a HF5415.127 |b .L56 1991 |
100 | # | # | |a Linneman, Robert E. |d 1928- |
245 | # | # | |a Making niche marketing work |b how to grow bigger by acting smaller |c Robert E. Linneman, John L. Stanton, Jr |
260 | # | # | |a New York |b McGraw-Hill |c 1991 |
300 | # | # | |a xii, 260 p. |b ill. |c 24 cm |
504 | # | # | |a Includes bibliographical references (p. 249-255) and index. |
650 | # | 0 | |a Market segmentation |
650 | # | 0 | |a Marketing research |
700 | # | # | |a Stanton, John L |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=59906 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |