Making niche marketing work how to grow bigger by acting smaller

Saved in:
Bibliographic Details
Main Author: Linneman, Robert E. 1928-
Other Authors: Stanton, John L
Format: Book
Published: New York McGraw-Hill 1991
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-59906
020 # # |a 0070379548 
090 # # |a HF5415.127  |b .L56 1991 
100 # # |a Linneman, Robert E.  |d 1928- 
245 # # |a Making niche marketing work  |b how to grow bigger by acting smaller  |c Robert E. Linneman, John L. Stanton, Jr 
260 # # |a New York  |b McGraw-Hill  |c 1991 
300 # # |a xii, 260 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references (p. 249-255) and index. 
650 # 0 |a Market segmentation 
650 # 0 |a Marketing research 
700 # # |a Stanton, John L 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=59906 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam