Making niche marketing work how to grow bigger by acting smaller

Making niche marketing work how to grow bigger by acting smaller

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Bibliographic Details
Main Author: Linneman, Robert E. 1928-
Other Authors: Stanton, John L
Format: Book
Published: New York McGraw-Hill 1991
Subjects:
Market segmentation
Marketing research
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 260 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 249-255) and index.
ISBN:0070379548

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