business research methods

Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory.

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Bibliographic Details
Main Authors: Cooper, Donald R. (Author), Schindler, Pamela S. (Author)
Format: Book
Language:English
Published: Boston McGraw Hill 2008
Edition:tenth edition
Series:The McGraw-Hill/Irwin series
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory.
Item Description:Includes CD-ROM (CD000604KB/11628KB/496KB). Available at Pusat Sumber Kampus Bandar
Includes CD-ROM (CD00002425). Available at IT section
Physical Description:xxii, 746 pages some colour illustrations 28 cm 1 digital disc (4 3/4 in.)
Bibliography:Includes bibliographical references and index
ISBN:9780071263337
0071263330