Brand Manners How to create the self-confident organisations to live the brand
How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication,...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester
John Wiley & Sons
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Brand manners how to create the self-confident organisation to live the brand