STRATEGIC MANAGEMENT AWARENESS AND CHANGE
"Strategic Management: Awareness and Change provides a comprehensive introduction to modern strategy and is essential reading for those who will become future managers as well as managers in practice. Following the 'analysis, choice, implementation' model the book moves from examining...
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Main Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
Andover
Cengage Learning EMEA
2014
Andover, Hampshire, United Kingdom Cengage Learning 2017 |
Edition: | Print book : English : 8th edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Table of Contents:
- Part 1. Understanding strategy and strategic management. 1. What is strategy and who is involved?
- 2. The business model and the revenue model
- 3. Strategic purpose
- Part 2. Analysis and positioning. 4. The business environment and strategy
- 5. Resource-led strategy
- 6. The dynamics of competition
- Part 3. Strategy development. 7. Introducing culture and values
- 8. Creating and formulating strategy: alternatives, evaluation and choice
- 9. Strategic planning
- 10. Strategic leadership and intrapreneurship: towards visionary leadership?
- Part 4. Strategic growth issues. 11. Strategic control and measuring success
- 12. Strategic growth: domestic and/or international?
- 13. Failure, consolidation and recovery strategies
- Part 5. Strategy implementation. 14. Strategy implementation and structure
- 15. Leading change
- 16. Managing strategy in the organization
- 17. Final thoughts and reflections: the practice of strategy.