Introduction to Mass Communication MEDIA LITERACY AND CULTURE
Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students lea...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw Hill
2015
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000ntm a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-567011 | ||
| 005 | 20174815521 | ||
| 008 | 180108t2015 NYU ag# ##001 ##ENG#D | ||
| 020 | # | # | |a 9780077507985 |q paperback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a P90 |b .B37 2015 |
| 100 | 1 | # | |a Baran, Stanley J. |e author |
| 245 | 1 | 0 | |a Introduction to Mass Communication |b MEDIA LITERACY AND CULTURE |c Stanley J. Baran |
| 264 | # | 1 | |a New York |b McGraw Hill |c 2015 |
| 264 | # | 4 | |c ©2015 |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 520 | # | # | |a Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. |
| 650 | # | 0 | |a Mass media |
| 650 | # | 0 | |a Communication |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=567011 |
| 998 | # | # | |a 00264#1a006.2.2||00264#1b006.2.2||00520##a006.2.2||00520##b006.2.2|| |
Introduction to mass communication media literacy and culture