Strategic Communication, Social Media and Democracy The challenge of the digital naturals

Strategic Communication, Social Media and Democracy The challenge of the digital naturals

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice...

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Bibliographic Details
Other Authors: Falkheimer, Jesper (Editor), Heide, Mats (Editor), Young, Philip (Editor)
Format: Manuscript Book
Language:English
Published: New York Routledge 2016
Subjects:
Organizational behavior
Public relations
Social media > Economic aspects
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