ELECTRONIC MEDIA MANAGEMENT

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the In...

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Bibliographic Details
Main Authors:	Pringle, Peter K. (Author), Starr, Michael F. (Author)
Format:	Book
Language:	English
Published:	New York Taylor 2015
Edition:	FIFTH EDITION
Subjects:	Broadcasting > Management Television stations > Management Radio stations > Management
Online Access:	Click Here to View Status and Holdings.
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