ELECTRONIC MEDIA MANAGEMENT

ELECTRONIC MEDIA MANAGEMENT

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The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the In...

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Bibliographic Details
Main Authors: Pringle, Peter K. (Author), Starr, Michael F. (Author)
Format: Book
Language:English
Published: New York Taylor 2015
Edition:FIFTH EDITION
Subjects:
Broadcasting > Management
Television stations > Management
Radio stations > Management
Online Access:Click Here to View Status and Holdings.
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MARC

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520 # # |a The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing. 
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650 # 0 |a Television stations  |x Management 
650 # 0 |a Radio stations  |x Management 
700 0 # |a Starr, Michael F.  |e author 
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