Books, Bytes and Business THE PROMISE OF DIGITAL PUBLISHING

Books, Bytes and Business THE PROMISE OF DIGITAL PUBLISHING

How are businesses responding to global changes in markets driven by changes in technology? Whatever the industry, the trends are familiar: globalization and the rise of industrial conglomerates, mergers and acquisitions, the networking of businesses and markets, outsourcing and shifts in the distri...

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Bibliographic Details
Main Author: Martin, William J. 1938- (Author)
Other Authors: Tian, Xuemei
Format: Book
Language:English
Published: Farnham, Surrey, England Routledge 2010
Subjects:
Electronic publishing
Book industries and trade > Technological innovations
Publishers and publishing > Forecasting
Online Access:Click Here to View Status and Holdings.
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