How to Market Books
Over four editions, Alison Baverstock's How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike.With the publishing world changing like never before, and the marketing a...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2015
|
| Edition: | Fifth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000nam a2200000 i 4501 | ||
|---|---|---|---|
| 001 | wils-566786 | ||
| 005 | 201801811331 | ||
| 008 | 190711t2015 NYU ag| |#001 ##eng#D | ||
| 020 | # | # | |a 9780415727464 |q hardback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a Z285.6 |b .B384 2015 |
| 100 | 1 | # | |a Baverstock, Alison |e author |
| 245 | 1 | 0 | |a How to Market Books |c Alison Baverstock |
| 250 | # | # | |a Fifth Edition |
| 264 | # | 1 | |a New York |b Routledge |c 2015 |
| 264 | # | 4 | |c ©2015 |
| 300 | # | # | |a 471 pages : |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a Over four editions, Alison Baverstock's How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike.With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape.The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. |
| 526 | 0 | # | |a IML601 |b IM244 |5 IM |
| 526 | 0 | # | |a Publication and Production of Information Materials |b Bachelor Of Information Science (Hons) Library Management |5 Faculty of Information Management |
| 650 | # | 0 | |a Books |x Marketing |
| 650 | # | 0 | |a Books |x Internet marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=566786 |
How to Market Books