How to Market Books
Over four editions, Alison Baverstock's How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike.With the publishing world changing like never before, and the marketing a...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2015
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| Edition: | Fifth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Over four editions, Alison Baverstock's How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike.With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape.The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. |
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| Physical Description: | 471 pages : illustrations 25 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780415727464 |
How to Market Books