The Strategic Management of Information Systems Building A Digital Strategy

A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. * Presents a structured framework with tools, techniques and ways of thinking whic...

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Bibliographic Details
Main Authors: Peppard, Joe (Author), Ward, John (Author)
Format: Book
Language:English
Published: Hoboken Wiley 2016
Edition:Fourth Edition
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Summary:A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. * Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. * Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT. *Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.
Item Description:Revised edition of the authors' Strategic planning for information systems, 2002
Physical Description:483 pages : 27 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9780470034675