The Strategic Management of Information Systems Building A Digital Strategy
A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. * Presents a structured framework with tools, techniques and ways of thinking whic...
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Hoboken
Wiley
2016
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Edition: | Fourth Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. * Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. * Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT. *Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required. |
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Item Description: | Revised edition of the authors' Strategic planning for information systems, 2002 |
Physical Description: | 483 pages : 27 cm |
Bibliography: | Includes bibliographical references and indexes |
ISBN: | 9780470034675 |