Introduction to Marketing
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Australia
Cengage Learning
2009
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| Edition: | Tenth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9780324599312 |q paperback |
| 020 | # | # | |a 0324599315 |q paperback |
| 040 | # | # | |a UPSI |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b I58 2009 |
| 100 | 1 | # | |a McDaniel, Carl |e author |
| 245 | 1 | 0 | |a Introduction to Marketing |c Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. |
| 250 | # | # | |a Tenth Edition |
| 250 | # | # | |a INTERNATIONAL STUDENT EDITION |
| 264 | # | 1 | |a Australia |b Cengage Learning |c 2009 |
| 264 | # | 4 | |c ©2009 |
| 300 | # | # | |a xxvii, 708 pages |b colour illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a 'International student ed'.--Cover. |
| 500 | # | # | |a Previous ed.: 2006 |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 526 | 0 | # | |a FMA421 |b CAFF236 |5 FF |
| 526 | 0 | # | |a Arts Marketing Strategy |b Bachelor of Creative Industry Management (Honors) Arts Management |5 Faculty of Film, Theatre and Animation |
| 650 | # | 0 | |a Marketing |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Lamb, Charles W. |d 1944- |e co-author |
| 700 | 1 | # | |a Hair, Joseph F. Jr. |l co-author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=566277 |
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Essentials of marketing Charles W. Lamb, Joseph F. Hair, Carl McDaniel