SURVEY METHODOLOGY

• Main Authors: Groves, Robert M. (Author), Fowler, Floyd J. (Author), Couper, Mick P. (Author), Lepkowski, James M. (Author), Singer, Eleanor (Author), Tourangeau, Roger (Author)
• Format: Book
• Language: English
• Published: Hoboken, New Jersey A JOHN WILEY & SONS, INC. 2009
• Edition: Second Edition
• Series: Wiley series in survey methodology
• Subjects: Social surveys > Methodology; Social sciences > Research > Statistical methods
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxi, 461 pages illustrations 26 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9780470465462

This new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey. Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity.