Managing Today's News Media Audience First
The business of journalism is in the midst of massive change. Managing Today's News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking f...
Saved in:
Main Author: | |
---|---|
Other Authors: | , |
Format: | Manuscript Book |
Language: | English |
Published: |
Los Angeles
Sage
2015
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
LEADER | 00000ntm a2200000#i 4501 | ||
---|---|---|---|
001 | wils-565989 | ||
005 | 201808144812 | ||
008 | 180108s2016 ag# ##001 ##ENG#D | ||
020 | # | # | |a 9781452292571 |q paperback |
040 | # | # | |a UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a PN4867 |b .H87 2015 |
100 | 1 | # | |a Husni, Samir |e author |
245 | 1 | 0 | |a Managing Today's News Media |b Audience First |c Samir Husni, Debora Halpern Wenger, Hank Price |
264 | # | 1 | |a Los Angeles |b Sage |c 2015 |
300 | # | # | |a xii, 218 pages |b illustrations |c 23 cm. |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
520 | # | # | |a The business of journalism is in the midst of massive change. Managing Today's News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape. |
650 | # | 0 | |a Journalism |
700 | 1 | # | |a Wenger, Debora Halpern |e co-author |
700 | 1 | # | |a Price, Hank |e co-author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=565989 |
998 | # | # | |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| |