AN INVESTIGATION INTO THE ANTECEDENTS INFLUENCING UNETHICAL CONSUMER BEHAVIOR

AN INVESTIGATION INTO THE ANTECEDENTS INFLUENCING UNETHICAL CONSUMER BEHAVIOR

This research investigates consumers motivation for behaving unethically and to understand the factors influencing.

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Bibliographic Details
Main Authors: Nazahah Abd Rahim (Author), Muna Abdul Jalil (Author), Shakirah Mohd Saad (Author)
Format: Thesis Book
Language:English
Published: Shah Alam, Selangor Universiti Teknologi MARA. Research Management Institute 2012
Subjects:
Consumer behavior
Online Access:Click Here to View Status and Holdings.
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